Evergreen-Partners is a media trading firm that creates financial solutions for a broad variety of procurement, advertising, sales, and operations needs. The capital for each solution is created from our participation in your planned and budgeted broadcast, out-of-home and digital advertising.
Without a doubt, our people are what make Evergreen-Partners special. In this short video, you will meet a few of the outstanding individuals who make Evergreen-Partners the media trading company of choice for the Fortune 1,000
Retail is a specialty of Evergreen-Partners and therefore, an analysis of retail media spending trends is of particular interest to us and to our retail clients. We recently concluded an exhaustive analysis of retail media spending and distilled it into an infographic (see below). Download it here. The study looks at retail media spending for the following […]Read more
We are conducting some research on retail advertising trends, looking over the years 2012 – 2014 for retailers spending at least $500,000 in nine main media areas. The culmination of this research will be an infographic we’ll soon be publishing illustrating the relationship between retail segments, media types and agency trends (independent versus holding companies). […]Read more
Last month, Google released Eddystone, its own version of Apple’s iBeacon technology. In true Apple form, iBeacon is a closed system that works only on iPhones. Eddystone is an open sourced platform-agnostic beacon technology that provides several other advantages. Google said it set out to build a “new class of beacons that addresses real-life use-cases, cross-platform […]Read more
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