Evergreen-Partners is a media trading firm that creates financial solutions for
a broad variety of procurement, advertising, sales, and operations needs.
The capital for each solution is created from our participation in your
planned and budgeted broadcast, out-of-home and digital advertising.
Last month, Google released Eddystone, its own version of Apple’s iBeacon technology. In true Apple form, iBeacon is a closed system that works only on iPhones. Eddystone is an open sourced platform-agnostic beacon technology that provides several other advantages. Google said it set out to build a “new class of beacons that addresses real-life use-cases, cross-platform […]Read more
We are excited to announce the addition of Jillian Rendace to the Eden Road Trading team as our Senior Director of Client Development. Jillian joins us after an eight-year stretch at Conde Nast where, as the Business Director for Media Services, she managed 75 advertisers’ print and digital accounts across all 20 Condé Nast brands (top […]Read more
A recent study by advertising technology company YuMe found that consumers are 41% more receptive to advertising in public places than at home. That stat alone certainly validates the effectiveness of out-of-home advertising, but the integration of digital technologies is creating an advanced advertising medium that attracts attention and enables personal interaction unlike anything the industry has […]Read more
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