Mark Ordover on why all trade vendors are not alike

Retouched Mark 72dpiOne of the most experienced and articulate corporate trade experts around is Mark Ordover. In this two and a half minute piece, Mark explains a critical differentiator in trade companies. Times have changed over the past 20 years and for trade transactions to be implemented properly a new mindset and methodology must be embraced by the trade vendors leading the new generation of this business.

About Mike Lake

Mike is the Senior Vice President of Marketing for Evergreen-Partners. When not playing jazz trombone he is probably obsessing about writing content that will capture the attention and interest of business people and fellow learning junkies everywhere.

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