Mark Ordover on why all barter vendors are not alike

Mark Photo LargerOne of the most experienced and articulate barter experts around is Mark Ordover. In this two and a half minute piece, Mark expains a critical differentiator in barter companies. Times have changed over the past 20 years and for barter transactions to be implemented properly a new mindset and methodology must be embraced by the barter vendors leading the new generation of this business.

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